How To Get Your Blog To Rank In Google by Lisa Barone
Be passionate about your subject: Okay, so your blog is going to be about your business or industry, that’s a given. But who’s going to be the person responsible for blogging? Just because you’re the head honcho, doesn’t mean that responsibility is best placed on you. Find the person who is most passionate about your company, the industry and what you do. That’s the person you want to be writing about it because that type of enthusiasm and energy is infectious. If you’re loving what you do, your customers will see that. And they’ll want to know what you’re up to. If the person who cleans your building is the most passionate person in the world about your company, let them blog.
Find your niche: There are a lot of blogs out there. If you’re going to capture attention, you need to give people a reason to care about you. That means staying away from the “this is what I did today” style of blogging and giving them something that interests them. Just be who you are and then find ways to build out. If you’re a pizzeria, write a blog about running that pizza shop. Over time, you can get into how to make pizza, eating healthy pizza, etc. You don’t want to over reach at the beginning. Your goal isn’t to be everything to everyone; it’s to attract the people who are most inclined to care about what you’re offering.
The post goes on to cover a few more topics.
Use WordPress.
Use Keywords in your titles and in your writing.
Optimize your URL structure.
Attract Links.
But in my book the main ones are BE PASSIONATE and FIND YOUR SWEETSPOT.
@jmacofearth
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